What is The Kids’ Directory?

The Kids' Directory is a targeted marketing program designed as a monthly Family Resource Guide to present the area's unique products and services for families. The Kids’ Directory is a national publication well known and favored in over 90 cities throughout the US. Our program is quite simple and very effective! Parents want their information quickly!  Advertisers want their message to be effective!  The Kids' Directory blends the two ideals together to provide a cost-effective, highly targeted option for today's advertiser.

If you have products or services for families, the Phoenix Kids' Directory is the perfect tool to use to market your company and bring you new customers!

Testimonials

"I was one of the first advertisers in the Phoenix Kids’ Directory. Kim has been great to work with, and the Phoenix Kids’ Directory has been a leading source for bringing families to Kid to Kid."

Lynette McAfterty

Owner of Kid to Kid

Scottsdale, AZ

"When I first saw the Phoenix Kids’ Directory, I was a little skeptical. I had several conversations with Kim Dugan and had a very tight advertising budget. Kim worked with me on many levels and was very helpful. Once I began my ad campaign with the Phoenix Kids’ Directory, it immediately increased our daily call volume. I was stunned. As long as Kim is running the Phoenix Kids’ Directory, I will advertise with her."

Chad Haas

Owner of Arizona

Childproofers

The Phoenix Kids’ Directory has provided my business with the targeted exposure we need to succeed. The return on my investment into the Phoenix Kids’ Directory has been priceless and it is the one publication that has consistently provided my business with new customers throughout the year. We look forward to a long lasting relationship with the Phoenix Kids’ Directory as our business grows into new areas of the Valley. Thanks PKD for helping us with our success! 

Simon Kreisberger

Franchisor of The Play Factory

and former owner

Phoenix, AZ

We moved here from California to open a children's fitness center and we did not know a lot about children's magazines in Phoenix. We quickly discovered the Phoenix Kids' Directory. The return rate from the Phoenix Kids’ Directory has exceeded our expectations.  As we grow our "My Gym," we look forward to growing with Kim and the Phoenix Kids’ Directory.

Judi and Jason Goldman

Owners of My Gym

Scottsdale, AZ

The Phoenix Kids’ Directory Will Bring You New Customers Because…

• It is owned and operated by a local parent who knows what busy parents in the Phoenix area want!  The Phoenix Kids’ Directory is proud to say it has been serving the Valley since 2004!

• FREE World Wide Web! Yes, your ad will appear on our website, just as it appears in the Directory, at No Additional Cost to you. In addition, if your company has a website, we will provide a link on our site to yours.

• It reaches Active Buyers Month after Month! Frequency is the key!

• It is designed to be quick to read and is Always FREE!

• It is a Convenient Digest Size designed to fit in a woman’s purse. It is Easy to Use and Easy to Keep!  Moms hold on to the directory and use it when they need it!

• Quality counts! Your ad is always FULL COLOR and printed on magazine-quality, glossy paper - Not Newsprint!

• It is Advertisement Driven - not article driven. Your ad will Not Get Lost between the articles!  

• It is read cover-to-cover each month by new consumers! 

• It is Always Hand-Delivered and never mailed.  We do not mail the directory as we believe they would be overlooked or thrown away a lot of the time!

Distribution…We are found by Parents Frequently.

We personally hand-deliver our directories monthly and work very hard to ensure that your ad gets directly to the families looking for you! We believe we work harder at distribution than any other publication that is targeted to parents.  We are continually updating and improving our delivery system and reaching new people and places. By delivering most of the directories myself, I can ensure they are going to quality locations.  The few trusted people that help me with some deliveries are required to report how the locations are working.  I can tell you at any time how many are being picked up and how many we will recycle.  Yes, we never throw the directories away, we recycle them to other locations! 

A few of the hundreds of distribution locations include:

• All of our Advertisers’ locations

• Pediatrician Offices

• Schools and Pre-Schools

• OB/GYN Offices

• Pediatric Dental Offices

• Daycare, Childcare, and Learning Centers

• Hospitals

• Maternity, Infant, and Children’s Retail Stores

• Children’s Hair Salons

• Sports Centers

• Party Supply Stores

• Dance, Gymnastics and Karate Studios

• Indoor Play Centers

• Libraries

• Family Friendly Restaurants

• Recreation/Community Centers

• Kiddie Kandids

• Amusement Centers

• Radio Disney Events

• And many, many others!

The majority of these locations always have revolving doors so that each month different people pick up the directory, thereby constantly reaching new and active consumers.  We alternate locations where the same people frequent each month, such as schools, daycare centers and preschools.

Always Service With A Smile!

Just one friendly, customer oriented Kids' Directory representative to contact for all your needs…Reserving, preparing and monitoring your advertising! Questions, concerns, distribution and billing… No High Pressure Sales, just professional, personal, friendly service! 

Here are some Advertising Tips to Remember:

1. Advertising is Essential to Survival and Growth. 

    People do not know about you until you get the word out!

2.  People Skim

    Make sure your ad is attractive and bright.  People remember bright, 

    attractive and cute pictures, as well as catchy logos.

3.  Markets Change

    Your market is constantly growing and changing as people move in and out of

    communities, gain wealth, and increase their family size.  When you stop

    advertising you miss new opportunities.

4.  People Forget Fast

    We are all buried under mass media, messages, paperwork, and emails. You

    have to keep your name in front of people or they will forget you.

5.  Continued Advertising Strengthens Your Identity

    and gets you REPEAT BUSINESS and REFERRALS.

6.  With so much competition out there, even happy customers stray.

    Seeing your name and logo over and over again reminds people of the good

    experiences they have had with you. You want them to remember you when

    someone asks them, "Hey, do you know a good....."

In business you HAVE to advertise.

Let the Phoenix Kids' Directory get you the

most impact for your advertising dollars. 

For rates, please call (602)361-2225